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    Variable Universal Life

    Highest level of tax advantaged growth with low fees

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    Tax advantaged, moderate growth with downside protection

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    Fast and affordable term policies

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    Custom insurance plans to meet protection needs and access tax-advantaged growth

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Variable Universal Life Insurance

Life insurance that's as flexible as you are. Imagine that.


Key Benefits



It’s your policy - that means you can access your policy’s cash value.*

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Get lifelong coverage with the option to protect you and your loved ones in a variety of scenarios.


Tax-Efficient Growth

Have the potential to grow tax-efficient wealth by investing your premiums into assets you choose.


VUL Policy Example

monthly premium
total premiums


Over 40 number of years

VUL Account


8.17% IRR for 40 years



6.32% IRR for 40 years


A death benefit will be associated with the policy based on an individual's age and health.


**Tables and charts are for illustrative purposes only and are not based on any specific policy example. Please reference your specific policy for additional details. All guarantees and contractual obligations are based solely on the claims-paying ability of the issuing life insurance company.

High-Performance Funds

Low volatility

Average volatility

High volatility

example fund: low volatility

Vanguard® VIF Conservative Allocation

Over 10 number of years

top holdings
  • 42.66% Vanguard VIF Total Bond Mkt Idx
  • 19.42% Vanguard VIF Equity Index
  • 18.21% Vanguard Total Intl Bd Idx Admiral™

* Top holdings accurate as of April 11, 2022

  • Overall Morningstar Rating


  • Volatility Assessment


  • Lifetime Return


  • Gross Operating Expense


Tax-efficient growth & lifelong protection

We offer VUL policies that allow you to grow your premiums in funds such as S&P 500, REITs, global funds, and many others. You can access your cash value and tax-deferred growth as long as your policy is in-force and your death benefit will pass to your loved ones upon your passing.

Choose how you want to use your policy returns. See what our customers have used it for:

  • Retirement
  • Pay off student loans
  • Down payment on a house
  • Pay for college
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How does tax efficient cash accumulation work in a life insurance vehicle?

Tax-efficient cash accumulation are only available in permanent life insurance policies, not in term life insurance. The premiums you pay into a permanent life insurance policy will cover the cost of insurance (which provides the death/chronic illness/critical illness coverage) and fees, and the rest is saved and grows in a tax deferred investment account. You can choose how the investment account grows and access the amount tax free after a certain number of years (typically 10-15) for any purpose. There is a penalty for accessing your cash amount before the specified number of years. Here are the tax codes that pertain to the tax-efficiency of life insurance in the U.S.: Death Benefits Policy death benefits are usually paid to beneficiaries income tax-free according to IRC Section 101(a). Benefits paid out before the insured’s death because of chronic or terminal illness are tax free according to IRC Section 101(g)1. Policy Cash Values Cash values can grow within the policy without being subject to taxes according to IRC Section 72. Withdrawals up to the amount of the policy owner’s tax basis are not subject to income tax according to IRC Section 72. Cash values exceeding the owner’s tax basis may be borrowed from the policy income tax free as long as the policy stays in force according to IRC Sections 72 and 7702 Tax-Free Exchanges The owner may exchange an existing for a new one free of income taxes according to IRC section 1035. The owner may exchange a life insurance policy for an annuity free of income taxes according to IRC Section 1035 Overall, life insurance death benefits, healthcare riders, and cash value can be accessed tax-free as long as the guidelines towards saving in the policy are followed appropriately. You can consult an Amplify licensed expert to make sure you are not exceeding the legal amount of cash in your policy to maximize your tax-free returns.

Generally, long term care and chronic illness benefits are not taxed as income as long as you stay within the per diem amount. The per diem amount for long term care currently is $370/day or $135,050 per year. Long term care riders that pay out as a reimbursement will be taxed as income for the amount above paid out above the expenses. Critical illness benefits are not taxable at income when paid out during the insured’s lifetime after qualifying for activation of the rider. Terminal illness benefits will not be taxed. However, it may limit your ability to qualify for Medicaid and other public assistance programs.

As long as you have followed the guidelines of premium payments for your policy, you will not need to pay taxes when accessing your cash value in the future (i.e. no large lump sums of premium payments). Your life insurance death benefit grows over time since your premium payment is split between (1) paying for the cost of insurance and other fees and (2) being invested in an investment account that grows tax-free. The way that you are able to access the cash value within your investment amount tax-free is by withdrawing your premiums tax-free and loaning from the investment account of your death benefit at 0% loan interest rate, of which your death benefit pays back after you pass away. Since both your death benefit and loans are tax-free, you will not have to pay taxes when accessing your cash value inside of your investment account. Furthermore, your death benefit is also tax-free under most circumstances.

Your death benefit is tax-free under most circumstances. There are a few situations when the death benefit will be taxed: If the insured or their family chooses not to have the death benefit paid out in one lump sum upon the insured’s passing and the life insurance company holds death benefit. By holding on to the death benefit, the death benefit will gain interest that is owed to the insured’s beneficiaries. This interest will likely be counted towards taxable income to the insured’s beneficiaries. If the life insurance beneficiary is an estate or trust and the total estate is greater than the current estate tax shelter at the time of the insured’s passing, the beneficiaries will have to pay estate taxes on the amount greater than the estate tax shelter.


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*Restrictions may apply. Please see your policy for full details.

**All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the Broker/Dealer or Amplify Insurance Company or any of its affiliates and none makes any representations or guarantees.

For educational purposes only. This webpage is not a recommendation to purchase, sell, hold, or roll over any asset and does not account for any investment, tax, or financial condition of any specific person.

It is possible that coverage will terminate when either no premiums are paid following the initial premium, or subsequent premiums are insufficient to continue coverage.

Variable Universal Life (VUL) policies are a combination of life insurance and a security that requires Securities and Exchange Commission registration. Actual performance of a VUL policy is dependent on the performance of the underlying investment. There is no guaranteed rate of interest. VUL policies can be negatively impacted by the performance of the underlying investment options, inadequate funding, and increasing cost of insurance rates.

Accessing policy cash value through loans and surrenders may cause a permanent reduction of policy cash values and death benefit and negate any guarantees against lapse that may be provided under your policy. Surrender charges may apply to the policy and loans may be subject to interest charges. Although loans are generally not taxable, there may be tax consequences if the policy lapses, or is surrendered or exchanged with an outstanding loan. Taxable income could exceed the amount of proceeds actually available. Surrenders are generally taxable to the extent they exceed the remaining investment in the policy.

Sample variable investment fund data can be found here. Values displayed are as of March 30th, 2022. S&P 500 investment fund data can be found here based on annualized returns of the SPDR S&P ETF taxed at a rate of 35%. Values displayed are as of March 30th, 2022.

Securities offered through The Leaders Group, Inc. Member FINRA/SIPC 26 W Dry Creek Circle, Suite 800, Littleton, CO 80120, 303-797-9080. Amplify Life Insurance Company is not affiliated with The Leaders Group, Inc ( Amplify Life Insurance Company offers variable life insurance policies underwritten by Nationwide Mutual Insurance Company and Equitable Financial Life Insurance Company of America.  

Check the background of your financial professional or broker/dealer with FINRA BrokerCheck.